WPP BAV Best Countries Diginar

WPP BAV Best Countries Diginar


BAV Best Countries 2021 is a virtual world to explore global perceptions data, rankings, analysis and insights into the 78 countries in the BAV Best Countries 2021 Report. Access data into global perceptions of 78 Countries, and gain insights into each country’s brand, consumers and industries from BAV's insights and analysis team and WPP’s global operating companies, as well as thought leadership from the Wharton School of the University of Pennsylvania and editorial pieces around the countries from US News.

Immerse yourself in a futuristic journey around the world. Visit the Arrivals Hall to be welcomed by David Roth, Chairman of WPP BAV and CEO WPP The Store, and Mike Sussman, Chief Product Officer for BAV who introduce this year’s Best Countries Report and then hand over to Professor David J. Reibstein, The William S. Woodside Professor and Professor of Marketing at the Wharton School, University of Pennsylvania, who provides invaluable insight on the data and learning.

Then onwards through to the Departures Hall to start your world tour and explore the 78 countries’ report data and gain a better understanding of how each country is perceived globally, its culture and citizens, what impact each country brand has on brands from that country.

Get a clear picture of what the data means by exploring the Country Values and the attributes that drive the data. Finally, view the Conference Pavilion when live broadcasts are available to see key notes speeches and live presentations.

The is an exciting journey that will increase your understanding of how countries present opportunities for global brands in 2021.

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Update Date
2021-05-04 06:31:38
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